Resources
Plain-English marketing help for local owners.
No jargon, no fluff — just practical guides on getting found, getting customers, and getting your time back. Written for busy Mid-Michigan business owners by someone who does this for a living.
How to show up on Google when someone searches for a business like yours
Getting your local business into Google's map pack — your Business Profile, reviews, and exactly what you can skip so you don't waste a dime.
Read the guide →What a small business website should actually cost
Quotes range from "free" to $25k with no way to tell what's fair. An honest breakdown — and the red flags that mean you're about to overpay.
Read the guide →Should you even run Facebook ads?
An honest answer for local businesses — including the cases where ads are the wrong move and you'd just be lighting money on fire.
Read the guide →More on the way
What we're working on.
New guides land here regularly — one honest, useful piece at a time. Here's what's in the works.
Show up on Google
- The 5-minute Google Business Profile checkup
- How to get more reviews without being annoying
- Why your competitor outranks you (and how to fix it)
A site that earns its keep
- 7 signs your website is costing you customers
- New website, or just a tune-up?
- DIY vs. hiring: how to actually decide
Spend you can track
- How much should a local business spend on ads?
- Why your ads aren't working (it's not the ads)
- Google ads vs. Facebook ads for local businesses
Show up consistently
- How to post consistently without it eating your week
- Email still works: a simple plan for local businesses
- What to actually post as a local business
Stay in the loop
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One short, useful email when a new guide drops — no spam, no daily blast. Unsubscribe anytime.