Resources
Plain-English marketing help for local owners.
Practical guides on getting found, getting customers, and getting your time back. Written for busy Mid-Michigan business owners by someone who does this for a living.
How to show up on Google when someone searches for a business like yours
Getting your local business into Google's map pack. Your Business Profile, reviews, and exactly what you can skip so you don't waste a dime.
Read the guide →What a small business website should actually cost
Quotes range from "free" to $25k with no way to tell what's fair. An honest breakdown, and the red flags that mean you're about to overpay.
Read the guide →Should you even run Facebook ads?
An honest answer for local businesses, including the cases where ads are the wrong move and you'd just be lighting money on fire.
Read the guide →More on the way
What we're working on.
New guides land here regularly. One honest, useful piece at a time. Here's what's in the works.
Show up on Google
- The 5-minute Google Business Profile checkup
- How to get more reviews without being annoying
- Why your competitor outranks you (and how to fix it)
A site that earns its keep
- 7 signs your website is costing you customers
- New website, or just a tune-up?
- DIY vs. hiring: how to actually decide
Spend you can track
- How much should a local business spend on ads?
- Why your ads aren't working (it's not the ads)
- Google ads vs. Facebook ads for local businesses
Show up consistently
- How to post consistently without it eating your week
- Email still works: a simple plan for local businesses
- What to actually post as a local business
Stay in the loop
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